Brooklyn and Basketball and Branding

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ESPN has an interesting article about the branding of the Brooklyn Nets. Or rather, the BROOKLYN┬áNets. In this, their second year across the Hudson and East Rivers, New York City’s other┬áNBA team continues to focus on its locale rather than its nickname as the source of its branding. Why? Well, it shouldn’t come as any surprise, but people like identifying with Brooklyn.

People used to live in Brooklyn because it was affordable. Now they pay for the privilege.

People used to live in Brooklyn because it was affordable. Now they pay for the privilege.

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