ESPN has an interesting article about the branding of the Brooklyn Nets. Or rather, the BROOKLYN Nets. In this, their second year across the Hudson and East Rivers, New York City’s other NBA team continues to focus on its locale rather than its nickname as the source of its branding. Why? Well, it shouldn’t come as any surprise, but people like identifying with Brooklyn.
People used to live in Brooklyn because it was affordable. Now they pay for the privilege.
Steele Filipek 