A key feature in any transmedia roll-out is the ability to utilize each medium’s core strengths. A campaign tries not to reiterate the same story over and over again not just because it’s boring and not just because you want to reach new fans, but because, say, a story that’s best told in film doesn’t necessarily translate well to the video game environment, or vice versa.
This can be intimidating to the media fledgling. A producer has to oversee an entire array of platforms and content creators in order to establish a coherent and profitable story world. That requires connections, of course, but also an often intimidating amount of knowledge of production across a wide variety of distribution points. Does he or she really need to understand how every media works in order to create a great roll-out strategy?