People always complain about the youngest generation, but I actually love the Pluralists. These are the kids who were born near or after 2001, the peeps who have never known a world without the internet, who have grown up post-9/11, who have the information of our entire history at their fingertips.
When they’re not posting image macros, that is.
I mean, let’s just look at the Pluralists as a whole. They:
- Are the most published generation in history
- Follow the breadcrumbs laid out to them by companies and their peers
- Reward authenticity and quality above all
- Have grown up in a multimedia atmosphere
- Understand how to utilize interactivity, intuitively
- Celebrate an infinite amount of diversity
That’s a pretty accomplished list for me! There’s just one small issue…
