Be Users, Not Consumers

People always complain about the youngest generation, but I actually love the Pluralists. These are the kids who were born near or after 2001, the peeps who have never known a world without the internet, who have grown up post-9/11, who have the information of our entire history at their fingertips.

When they’re not posting image macros, that is.

When they’re not posting image macros, that is.

I mean, let’s just look at the Pluralists as a whole. They:

  • Are the most published generation in history
  • Follow the breadcrumbs laid out to them by companies and their peers
  • Reward authenticity and quality above all
  • Have grown up in a multimedia atmosphere
  • Understand how to utilize interactivity, intuitively
  • Celebrate an infinite amount of diversity

That’s a pretty accomplished list for me! There’s just one small issue…

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