Today I’m writing about fan service, and by that, I mean the “fan service” that has become meme-ified on the internet. These aren’t intertextual references that continue or resolve plot lines. I’m also not talking about the titilating sexual reveals that dominate anime. What I mean by fan service is the “material in a work of fiction or in a fictional series which is intentionally added to please the audience,” as defined by Valérie Inés de La Ville and Laurent Durup in their study, “Achieving a Global Reach on Children’s Cultural Markets: Managing the Stakes of Inter-Textuality in Digital Cultures.” In other words, these are the shout-outs, references, and callbacks to the previous work that created a fan base to begin with.
This essay was inspired by this piece by Ian Bogost in The Atlantic, the title of which reads: “Video Games are Better Without Story.” I encourage everybody to read that piece first before continuing. As always, I will be leavening the serious stuff with funny pictures. I apologize in advance.
In Understanding Comics, Scott McCloud discusses (among many other topics) the aforementioned gutter. It is here, between the images, that sequential art separates itself from other media. The white space holds the imagination of the reader. It makes that person complicit in the narrative. The creator(s) has done the heavy-lifting but the burden of filling in the blanks is on the part of the person holding the book.