Today I’m writing about fan service, and by that, I mean the “fan service” that has become meme-ified on the internet. These aren’t intertextual references that continue or resolve plot lines. I’m also not talking about the titilating sexual reveals that dominate anime. What I mean by fan service is the “material in a work of fiction or in a fictional series which is intentionally added to please the audience,” as defined by Valérie Inés de La Ville and Laurent Durup in their study, “Achieving a Global Reach on Children’s Cultural Markets: Managing the Stakes of Inter-Textuality in Digital Cultures.” In other words, these are the shout-outs, references, and callbacks to the previous work that created a fan base to begin with.
Did you watch that? Not only does it (thankfully) conclude my three-part sojourn into the realm of horror, but it showcases how seeds turn into oaks… or rather, alien skulls into crossover franchises. That forty-second clip created a host of novels, comic books, films. I’m not going to pass judgment on the quality of all of those. But hey: for less than a minute worth of cinema, that’s a lot of quality spin-off content.
I’m not saying we should all ape Predator 2 (though, truthfully, it’s not half-bad for a sequel) but here are lessons to be learned from that one segment. What started as an easter egg in that film turned two franchises into one. Does your work have such open nodes to extend your content? I’m not talking about cliffhangers or branching storypoints. I’m talking about those throwaway, cast-off, blink-and-you’ll miss it points that expand the universe in ways you couldn’t possibly perceive. Well, that is, you can’t perceive them, but fans? If you leave room for their questions–if you open the door to their imaginations–they’ll clamor for more.
Disney is getting rid of the entire Expanded Universe for Star Wars. If you haven’t heard, and are a fan, then I’ll wait right here while you cry yourself to sleep. I’ll wait.
To be fair, though, it’s not like we didn’t see this coming. Disney has already axed pretty much anything regarding Star Wars that began even a little outside of their control. LucasArts was the big one that most people gnashed their teeth about a la some biblical figure, but there are numerous other moments of grief playing themselves out across the House of Mouse. The Clone Wars, an Emmy-award winning smash-hit, only managed a graceful exit thanks to a receptive home. For everything else, it’s been a spring cleaning that is matched only by the ending scene of The Godfather.