Passive Media, Active Media, and The Five Building Blocks of Every Good Story

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A key feature in any transmedia roll-out is the ability to utilize each medium’s core strengths. A campaign tries not to reiterate the same story over and over again not just because it’s boring and not just because you want to reach new fans, but because, say, a story that’s best told in film doesn’t necessarily translate well to the video game environment, or vice versa.

Sounds simple, yet you’d be surprised by the amount of people who don’t understand this concept.

Sounds simple, yet you’d be surprised by the amount of people who don’t understand this concept.

This can be intimidating to the media fledgling. A producer has to oversee an entire array of platforms and content creators in order to establish a coherent and profitable story world. That requires connections, of course, but also an often intimidating amount of knowledge of production across a wide variety of distribution points. Does he or she really need to understand how every media works in order to create a great roll-out strategy?

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Star Wars, as Told by Michael Corleone

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Disney is getting rid of the entire Expanded Universe for Star Wars. If you haven’t heard, and are a fan, then I’ll wait right here while you cry yourself to sleep. I’ll wait.

To be fair, though, it’s not like we didn’t see this coming. Disney has already axed pretty much anything regarding Star Wars that began even a little outside of their control. LucasArts was the big one that most people gnashed their teeth about a la some biblical figure, but there are numerous other moments of grief playing themselves out across the House of Mouse. The Clone Wars, an Emmy-award winning smash-hit, only managed a graceful exit thanks to a receptive home. For everything else, it’s been a spring cleaning that is matched only by the ending scene of The Godfather.

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